To help record which customers & prospects have given consent to receive further marketing, a set of "opt in" attributes have been add to "Customer Properties" and a set of "opt in" interests have been add to "Prospect Properties".

• See our knowledge base articles How do I Opt Customers in to Direct Marketing? and How do I Opt Prospects in to Direct Marketing? for more information about how to set these attributes and How do I Ensure my Use of Platinum is Compliant with Data Protection Regulations? for how they are used within Platinum.