A Look Back at LAMMA 2025
Exhibiting at LAMMA 2025 at the Birmingham NEC on January 15-16 was an exciting and rewarding experience. With a record-breaking turnout of over 40,000 attendees and 95 new exhibitors, this year’s event showcased the latest advancements in agriculture, technology, and innovation. It indeed highlighted how agriculture is evolving, and we were proud to be part of this landmark event.
Our Contributions to the Industry
We showcased our cutting-edge software solutions tailored for agricultural and groundcare dealerships, offering live demonstrations throughout the two days. These sessions highlighted how our technology can streamline daily operations, from inventory management to improving customer relationships.
It was especially rewarding to engage with a diverse range of visitors—whether long-time clients or dealers experiencing our tools for the first time. Reflecting on the event, Robert Patrick, our Managing Director, expressed his enthusiasm, “LAMMA 2025 was a fantastic experience for us! We had the privilege of reconnecting with our valued customers, meeting new contacts, and immersing ourselves in the vibrant atmosphere of the event. The team embraced every opportunity to network, and we left feeling excited about the connections we made and the opportunities that lie ahead“.
A Thriving Community of Innovation
LAMMA 2025 wasn’t just about showcasing our software—it was an immersive experience where we connected with like-minded professionals passionate about transforming the agricultural industry. We were inspired by the impressive product launches from industry giants like Massey Ferguson and JCB, to the collaborative conversations around sustainability and embracing future technologies.
Our Account Manager, Matt Harris, commented, “For us, the key takeaway was the momentum building around technology adoption. It was evident from our conversations that the agricultural community is ready to adapt, and we are here to help drive that evolution”.
Looking Ahead with Enthusiasm
We are eager to build on the positive momentum from the event and extend the conversation to those we missed the opportunity to meet in person. If you missed us at LAMMA, don’t hesitate to contact us to learn how we can support your business in the year ahead.
We want to thank everyone who visited our stand, the LAMMA team for organising such a successful event, and the broader agricultural community for making this year’s event such a valuable experience. We are excited for what LAMMA 2026 will bring!
